Today’s Microsoft and Yahoo announcement for a 10-year Internet-search partnership has the potential to disrupt the search marketing and advertising landscape.
According to Business Week, In a long-awaited pairing aimed at taking on Google, Yahoo will handle ad sales while Microsoft gets the real prize: data on who’s doing what online
Yahoo will scrap its own efforts to best Google in search and instead rely on Microsoft’s recently debuted Bing search engine. Ads placed next to those search results would be served up not by Yahoo’s ad platform, dubbed Panama, but by a Microsoft technology called AdCenter. Yahoo CEO Carol Bartz “is essentially giving up on search,” says Danny Sullivan, editor of Search Engine Land.
Wall Street Journal mentions that the revenue-sharing agreement has Microsoft paying 88% of the search revenue generated from its sites during the first five years of the agreement.
By adding Yahoo’s 20% market share, Bing assures its place as the only search engine provider other than Google with size that really matters.
Who says competition is wealthy ? sorry I meant healthy ?!
Well… it’s been a while since my last post and it has been a very interesting time indeed – First of all, IBM Super Women Group event in Raleigh on June 12 was great – Ruth Taylor and the team organised a first class event with so many great ladies, Jeanne Murray was one of the co-presenter – My presentation, “Create an electronic footprint – Social Media and you ” was I believe very well received. Quick flight to NYC on that afternoon, for IBM 2009 Social Media Marketing Summit – We had over 650 attendees, BPs, Customers and IBMers joined us for what was going to be one of the greatest social media marketing event I attended lately – Not that I’m biased as the co-chair of the event with Pauline Ores, but I have to say that the agenda was amazing … Best practices / case studies in the morning such as Intel or Pepsico – The afternoon was dedicated to vendors such as Cotweets, Linked-in and our agencies Text 100 and Ogilvy. The event was broadcasted in 5 cities (Stuttgart, Paris, London, Raleigh, San Jose) and over 300 people joined us on line via Lotus connections. Since then, I’m back in my little office down in London, and I have been so busy with running so many SMM education calls to the team across the globe, that I haven’t blogged much since my US Trip. Watch this space, going to put some pictures of those events onto my blog … as soon as I can get my camera to work again ! Damn, I should have bought a new one on Times Square, I knew it…
Tomorrow morning, I shall be leaving London to fly to Raleigh, North Carolina to present at the Super Women’s Group annual event : Create an electronic footprint. I am exited to be part of this event and to encourage more women at IBM to use Social Media. We have created specifically for this event and beyond a “Super Social Women” merit badge. So any IBM women who are keen to enter into the social media universe on behalf of IBM can wear this badge with pride on their blue pages profile.
details about it again, but we are very exited to have over 4oo registrations – We have a very strong agenda, and we are very much looking forward to it.
So if you are a women, in IBM Software Group and would like to earn your Super Social Women merit badge visit this page
Today is the 20th anniversary of the Tiananmen Square ‘incident and several high profile Internet sites have been blocked in mainland China. These include Twitter.com, Flickr.com, Live.com, and Bing.com… That is what I would call a heavy-handed censorship…….. And it also clearly demonstrates the power of social media, and the power of the internet. My thoughts are for this mysterious man and all the people who suffered that day in 1989.
B2B and B2C … OK but I think let’s move on and concentrate what really matters today : C2C – Cos that is what social media is all about right… C2C
Saying that social media is important is no longer visionary thinking but a statement of fact and just plain common sense.
Don’t forget to join us on June 17th at IBM Social Media Marketing Summit 2009 and find out more – You will be able to hear about best practices in utilizing social media tactics as an integrated component of more traditional marketing program activities
Following IBM’s successful Social Media Marketing Summit held in 2008, where 600 IBM colleagues gathered to discuss social media marketing, this year’s conference will focus on sharing successful social media marketing implementation, integration and measurement insights that drive business value.
In a socially networked world, what is the new role corporations play, often via individual employees, with clients, potential customers, partners, and society? How can social media help make our planet smarter, our business more meaningful, and our colleagues more connected? How can social media help us extract the most value from our marketing investments and accelerate business transformation? We invite you to join the global community of IBMers, clients, Business Partners and marketing peers from other firms who will attend the Summit, to discuss your ideas and thoughts about best practices.
Date & Time
Event takes place on Wednesday, June 17th. Registration is from 8:30-9:00 ET, event is from 9:00-5:00 ET Registration
Register today: https://www-950.ibm.com/events/wwe/grp/grp009.nsf/v16_enrollall?openform&seminar=DA4SVUES&locale=en_US
Agenda We will be posting a finalized agenda shortly here:
This year we’ll have peers from other companies present best practices, case studies and share how they’ve integrated social media into their marketing programs. Confirmed speakers include marketing staff from SAP, LinkedIn, and Text 100.
Logistics
You have three options:
Yorktown Heights
Event takes place in the main auditorium at IBM Research Yorktown Heights.
Travel and lodging information is available at the Watson Research Center Web page
Mass transportation info (train, cab, etc.) is here.
IBMers are encourage to car-pool from other locations. Driving directions: http://www.watson.ibm.com/general_info_ykt.shtml
Note: You must park in the REAR parking lot. Please enter at the aisle 16-1 overhang and go to the auditorium from there.
Local Video Conference Meetings
Local meetings will be held in RTP and in Atlanta.
If you would also like to organize videoconference at another IBM facility please contact me !
Online
Call-in and eMeeting information will be distributed to registered attendees before the event
Summit co-chairs: Pauline Ores and Delphine Remy-Boutang
We look forward to seeing you on 17th !
This morning at 9am UK Time, I presented to our SWG PLM European Team why is Social Media important today and how to add it into our marketing mix. The call went well… lots of very interesting questions. And they get it, as their next step is that they are going to run a listening pilot… But that call makes me wonder… and wonder… and wonder… Why are we seeing so many people trying to resist it… trying to resist social media is like trying to resist to an italian ice cream… You are going to regret it when it melt …. So, here I saw this great video from my Commoncrafts friends and from now on…. I am thinking that I may just start any of my presentation with this video… I just love ice cream !
I am incline to believe that our ongoing increase of social media marketing tactics that we see the SWG team executing across the globe has really impacted this study. So kudos to all the IBM SWG Team across the world !
Back from a trip to Stockholm and Milan… where we held some social media marketing workshop. The Teams are so keen to adopt social media into their marketing mix… Still they need some guidance, and this is why I am there for ! I also bumped into a good old friend of mine, Steve Smith who is now Head of IBM Italy… very impressive. I also met with my new Boss Ken Godfrey, who was part of the trip along with Gina’s gang ! I am really looking forward to work with Ken. We have so much to do in this area, this is really exciting. The Virtual Forbidden City SOA UK campaign went extremely well and for those who were unable to attend the event, tune in on Youtube where video of the recorded virtual tour has been posted: -
Before I go though, I wanted to quickly tell you that the social media news release for our upcoming Worldwide SOA Virtual Tour within the Virtual Forbidden City can be found here - So you have no escuses to not blog, tweet, etc… about it ! #ibmsmm #ibmvfc
